“The Troll That Did Me a Favour”

Yesterday was one of those days that reminded me how much courage it actually takes to show up online.

As someone who helps small business owners grow through social media, I spend a lot of time talking about visibility. About being brave enough to share your story, connect with people, and promote what you do.

But sometimes, visibility comes with challenges we don’t always talk about enough.

The Day It Happened

Yesterday, I posted in a local Facebook group offering free support for small business owners. It wasn’t a sales pitch. It wasn’t spammy. It was simply a post saying, “If you’re struggling with your social media, I’m happy to help.”

Within a few hours, a troll appeared. Their comments were personal, hurtful and completely uncalled for. And I’ll be honest, it really upset me.

It’s easy to say, “Don’t take it personally,” but when you pour your heart into your work, it’s hard not to. I spent most of the day replaying their words, wondering why people go out of their way to tear others down.

But then something amazing happened.

The Unexpected Plot Twist

As more people saw the post, messages started coming in. Not hateful ones, but supportive ones.

People who’d seen the troll’s comments messaged to say, “Don’t let it get to you,” “I love what you’re doing,” and even, “I’d actually love your help with my business.”

I had new followers, new enquiries and a reminder that sometimes, light shines brightest when someone tries to dim it.

In a strange way, that troll did me a favour.

What It Taught Me

That experience gave me a few powerful lessons that I want to share with you, especially if you’ve ever held back from posting out of fear of judgement:

1. You can’t control how people behave, only how you respond.

You’ll never please everyone. But you can choose to rise above it with grace and professionalism.

2. Visibility attracts both the right and wrong people and that’s okay.

If you’re attracting attention, it means people are seeing you. You’re making an impact.

3. Confidence isn’t about never feeling hurt.

It’s about feeling the sting, taking a deep breath, and deciding to show up anyway.

4. Community is stronger than cruelty.

The messages of kindness I received reminded me that there’s so much more good online than bad. The problem is, we often let the negative voices feel louder.

5. Authenticity builds trust.

Sharing real moments, even the uncomfortable ones, creates deeper connection. When you show that you’re human, people relate to you more.

A Message for Anyone Scared to Show Up

If you’ve been holding back because you’re worried about what people might say, here’s the truth:

The people who matter will love what you share.

The ones who don’t? They were never your audience to begin with.

You can’t grow your business in silence.You grow it by being brave, consistent, and unapologetically you. And if someone tries to bring you down, remember your success will always be their trigger.

So yes, the comments hurt. I felt upset all day. But with some encouragement from family, friends and followers, I rose above it. And in doing so, I reached even more of the people who needed to hear my message.

The troll didn’t win. They reminded me just how strong I am.

To everyone who reached out with kind words, thank you. You turned what could have been a horrible experience into something that made me feel grateful and proud.

Keep showing up.

Even when it’s uncomfortable.

Even when it’s scary.

Even when it feels like no one’s listening.

Because your voice matters.

And the right people are listening, quietly, waiting to be inspired by your courage.

Beau Yeung

Social Media & Business Strategist